Sock it to me!
Now this is a terrific example of using Facebook in a clever creative way to raise awareness and funds for charity.
From their arresting tag-line “Did you know that socks are the #1 most requested item in homeless shelters?” to their clever use of Facebook marketing, this video from Hanes is a winner.
Simple in execution and design, the campaign makes it easy for the viewer become involved in the drive to donate 150,000 pairs of socks this holiday season.
Visit http://www.hanes.com to find out more about this campaign.
How To Get More Likes On Your Non-Profit’s Facebook Page
With Facebook constantly changing its algorithm, many non-profits are finding it is increasingly to get views on their Facebook page. This infographic provides some helpful advice on growing your Facebook likes. Key points to note include sharing more photos, creating more “shareable” content, and experimenting with your posting schedule.
The Ideal Length Of Everything Online
Here’s a handy guide on how long your social media updates and posts should ideally be. I really like how the information is displayed here but I stress this is just a guide, and it is up to you to test with your own content and your audience to see what works best.
Pinterest Analytics Explained – A Video Guide for Beginners
Pinterest recently upgraded their analytics for business accounts. Here’s a quide by John Haydon to understanding your pins impressions, engagement, repins, and website traffic.
How To Grow Your Online Presence (Infographic)
Here’s a handy infographic from Tweak Your Biz which crowdsourced expert answers to the question If you could give one piece of advice to bloggers that would help them grow their online presence or just stand out online, what would it be?
![How To Grow Your Online Presence: Advice From 43 Experts [INFOGRAPHIC]](https://i0.wp.com/tweakyourbiz.com/marketing/files/stand-out-online-infographic-600.jpg)
Social Media Marketing for Non-Profits 