Sock it to me!

Now this is a terrific example of using Facebook in a clever creative way to raise awareness and funds for charity.

From their arresting tag-line “Did you know that socks are the #1 most requested item in homeless shelters?” to their clever use of Facebook marketing, this video from Hanes is a winner.

Simple in execution and design, the campaign makes it easy for the viewer become involved in the drive to donate 150,000 pairs of socks this holiday season.

Visit to find out more about this campaign.


How to use Facebook ads for your non profit

If you are thinking of using sponsored Facebook ads to promote your non-profit, then you will be interested in this video from John Haydon, author of Facebook Marketing For Dummies, and an experienced non-profit adviser.

This video will show you how to:

1. Get started with Facebook’s ad tool
2. Decide whether to promote your Page or a Post
3. Target fans and non-fans, and why
4. Select a date range to run your ad
5. Create a budget cap for your campaign

John’s YouTube channel has lots of useful Facebook marketing videos which are well worth checking out if you are looking for basic tutorials.

New Face Blurring Feature on YouTube

Last month YouTube introduced face blurring  – a new tool that allows you to obscure faces within videos with the click of a button – a useful feature for many non profits for whom anonymity may be an important consideration when it comes to broadcasting footage. Visual anonymity in video allows people to share personal footage more widely and to speak out when they otherwise may not.

As citizens continue to play a critical role in supplying news and human rights footage from around the world, YouTube is committed to creating even better tools to help them. Whether you want to share sensitive protest footage without exposing the faces of the activists involved, or share the winning point in your 8-year-old’s basketball game without broadcasting the children’s faces to the world, our face blurring technology is a first step towards providing visual anonymity for video on YouTube.

Blurring faces on YouTube is simple. Once you’ve chosen the video that you’d like to edit within the Video Enhancements tool,  go to Additional Features and click the “Apply” button below Blur All Faces. Before you publish, you will see a preview of what your video will look like with faces blurred. When you save the changes to your video, a new copy is created with the blurred faces. You will then be given the option to delete the original video.



Charity Behind The Lens

I love this idea from  CG Online Marketing’s Christina Gilberti, who has decided to put her marketing skills to work by providing a behind the scenes look at the Cork based charity, Irish Dogs for the Disabled. I have to admit it’s a charity I didn’t know anything about, but having watched Christina’s interview with Jennifer Dowler, the charity’s founder, I am very impressed with the work they do.

How to analyse your Facebook insights

If you are anything like me –  a Facebook admin who casts a cursory glance from time to time at Facebook Insights  (Facebook’s proprietary business page analytics tool), without being quite sure what I am looking at – then this Hubspot tutorial is for you.

In order to improve your Facebook content strategy, you need to understand which content you post is actually benefiting your business, and to do that you need to be able to analyze your Facebook Insights.

Watch the video and read more at Hubspot.