Sock it to me!

Now this is a terrific example of using Facebook in a clever creative way to raise awareness and funds for charity.

From their arresting tag-line “Did you know that socks are the #1 most requested item in homeless shelters?” to their clever use of Facebook marketing, this video from Hanes is a winner.

Simple in execution and design, the campaign makes it easy for the viewer become involved in the drive to donate 150,000 pairs of socks this holiday season.

Visit to find out more about this campaign.


Non-Profit Social Media Marketing Predictions For 2014

To better understand where social media is headed in 2014, Heidi Cohen has put together 67 social media forecasts for 2014 provided by 27 top social media experts. Although not specifically targeted at non-profits, the predictions are nevertheless equally relevant to non-profit marketing as they are to B2B and B2C markets.

At A Glance – Most Relevant Predictions For Non-Profit Social Media Marketing

  • Online and offline will become more collaborative
  • Social media will cease to be managed in a silo
  • Video will become more engaging and interactive
  • Instagram will double in size
  • Hashtag campaigns will increase
  • Social listening goes mainstream
  • Google+ will sprout wings
  • Marketers will need to continue their focus on mobile
  • Forget 10 million views, turn audience into advocates
  • Fragmentation will continue in 2014 and its pace will accelerate, with more and more consumers moving away from Facebook and participating in smaller, more niche social platforms.

7 Reasons Why Non-Profits Should Be On Twitter

tweet-follow1Twitter turns seven today and to mark the occasion here are seven reasons why nonprofits should be on Twitter.

  1. You get quick access to what’s new in the nonprofit world
  2. You can engage donors and potential donors for fundraising
  3. It allows you to monitor conversations about your organization
  4. It raises your profile on a global stage
  5. You can connect with other professionals in your field
  6. It helps drive more traffic to your website
  7. It lets people share your work with their networks and beyond

How do you measure social media?

There are a handful of social media strategists that I admire and whose advice I am happy to follow. One of these is Jay Baer.  In this presentation Jay outlines a six step approach to measuring your social media efforts – and don’t doubt for a second that measuring your social media isn’t crucial to the overall success of your social media strategy!

Key Takeaways

  • The goal is not to be good at social media, but to be good at business because of social media.
  • Understand your business level objectives, and how social media can support them.
  • Know what you can measure.
  • Remove metrics that aren’t relevant to you.
  • Select the metrics that make sense for your company.

Further Reading

7 content metrics you should track

Social Media vs E-mail For Your Non Profit Marketing

In this short video, social media strategist John Haydon answers the question of which is the better choice for non profits to focus on – social media or e-mail marketing.

John maintains you need both. They are completely different tools which serve different purposes. John discusses the main advantages of e-mail under the headings of privacy, segmentation and conversion and explains that while social is more relationship based, e-mail is more transactional.

How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. It’s important to note that the time requirements for each tool are fluid and are always changing from week to week, but the estimates do provide a framework that will help you draft a realistic social media manager job description and decide what social media tools your nonprofit can utilize based on your capacity.

Deciding What Social Media Tools to…

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Social Media Tools Are Not Magic Wands

Magic Wand Pictures, Images and Photos

I stumbled upon the following quote, and although it comes from an article written in 2010, I thought it is such a timeless  statement it bears repeating here again.  I do think these words go right to the heart of what social media is (and isn’t) and why it is so important to have goals and measurement tools in place before jumping on the social media band wagon. (Read Strategy Before Tools for more on this)

Social media tools are not magic wands that will transform a non-profit or any business overnight. Social media platforms are simply additional channels, which non-profits can use to market their messages and their needs. Any magic that transpires is an act of the people who listen and learn from the stories of non-profits and their supporters via the Internet and beyond.

Read the article in full on Mashable