With Facebook constantly changing its algorithm, many non-profits are finding it is increasingly to get views on their Facebook page. This infographic provides some helpful advice on growing your Facebook likes. Key points to note include sharing more photos, creating more “shareable” content, and experimenting with your posting schedule.
Here’s a handy guide on how long your social media updates and posts should ideally be. I really like how the information is displayed here but I stress this is just a guide, and it is up to you to test with your own content and your audience to see what works best.
Nonprofits need to leverage the opportunity to reach more donors and increase revenue through online marketing channels, including search, video, and social media. This infographic is a good starting point.
Great storytelling skills are an essential key to great nonprofit marketing so I love this infographic from PBJ Publishing on the rules of storytelling. It visualizes Pixar’s 22 storytelling rules as tweeted by storyboard artist Emma Coats.
Designing content for your non profit’s social media platforms? Here’s a handy infographic for the dimensions you need to know.
Landing pages, as defined by wikipedia for online marketers, are ” the page that appears when a potential customer clicks on an advertisement. Put more simply a landing page is just where you want people to land on your site, that may or may not be the homepage. It could be that you are promoting an event, the page where people can donate or volunteer, or just where the information is that you want them to see.
According to an article on Hubspot, a landing page should be kept simple and short and be able to”pass the blink test” – in other words, make sure they can understand the offer and what you’re asking for in the time it takes them to blink. Above all “before publishing the page, ask yourself: would I fill this out? Would I find this page confusing? Would I feel comfortable sharing this information over the web? Use these questions to ultimately perfect the look and feel of your landing page before going live. ”
Here’s a useful infographic on how to test your website’s landing page.
With the roll out of Facebook Graph Search, this infographic shares some useful advice on how to optimise your non-profit Facebook page to take advantage of the new features. If you want to learn more about how to leverage Facebook Graph Search, Social Media Examiner has some excellent tips in a recent article.
Digital storytelling – the ability to tell the story of your organization is an effective way to bring your cause to life and demonstrate the impact of your fundraising and volunteer efforts. Check out this infographic for ideas on how to make digital storytelling work for you.
Knowing how to tell your story through visual media is an important part of a social media marketing for non-profits.
Social Media Marketing for Non-Profits 