Here’s a handy infographic from Tweak Your Biz which crowdsourced expert answers to the question If you could give one piece of advice to bloggers that would help them grow their online presence or just stand out online, what would it be?
Landing pages, as defined by wikipedia for online marketers, are ” the page that appears when a potential customer clicks on an advertisement. Put more simply a landing page is just where you want people to land on your site, that may or may not be the homepage. It could be that you are promoting an event, the page where people can donate or volunteer, or just where the information is that you want them to see.
According to an article on Hubspot, a landing page should be kept simple and short and be able to”pass the blink test” – in other words, make sure they can understand the offer and what you’re asking for in the time it takes them to blink. Above all “before publishing the page, ask yourself: would I fill this out? Would I find this page confusing? Would I feel comfortable sharing this information over the web? Use these questions to ultimately perfect the look and feel of your landing page before going live. ”
Here’s a useful infographic on how to test your website’s landing page.
With the roll out of Facebook Graph Search, this infographic shares some useful advice on how to optimise your non-profit Facebook page to take advantage of the new features. If you want to learn more about how to leverage Facebook Graph Search, Social Media Examiner has some excellent tips in a recent article.
Digital storytelling – the ability to tell the story of your organization is an effective way to bring your cause to life and demonstrate the impact of your fundraising and volunteer efforts. Check out this infographic for ideas on how to make digital storytelling work for you.
Although this infographic is aimed at small business enterprises, it is perfectly adaptable to your non-profit social media marketing.