Sock it to me!

Now this is a terrific example of using Facebook in a clever creative way to raise awareness and funds for charity.

From their arresting tag-line “Did you know that socks are the #1 most requested item in homeless shelters?” to their clever use of Facebook marketing, this video from Hanes is a winner.

Simple in execution and design, the campaign makes it easy for the viewer become involved in the drive to donate 150,000 pairs of socks this holiday season.

Visit http://www.hanes.com to find out more about this campaign.

 

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