Are you guilty of these Twitter turn-offs?

This handy infographic designed by DK New Media presents data supplied by eConsultance from a ‘TwitPoll’ about why Twitter users opt out of wanting to know news and views from other Twitter users.

The number one reason people unfollow accounts on Twitter is too much tweeting, followed by too much self-promotion. Other turn-offs include infrequent/ no tweets from an account, boring tweets, or too much repetition.

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44% of non profits have no written marketing or communications plan for 2012

Continuing with the insights from the The 2012 Nonprofit Communications Trends Report  today we will take a look at the report’s findings on what best describes their 2012 marketing or communications plan.

I am really surprised to see that the majority of respondents to this survey have no marketing or communications plan for 2012.

A written communications plan is an important part of an organization’s strategy  because it:

  • frames media activities
  • establishes internal and external communications
  • clarifies the organization’s priorities
  • targets and segments audiences, resources and staff assignments
In my next post, I will outline the elements of a communications plan and how best to formulate one.