Sock it to me!

Now this is a terrific example of using Facebook in a clever creative way to raise awareness and funds for charity.

From their arresting tag-line “Did you know that socks are the #1 most requested item in homeless shelters?” to their clever use of Facebook marketing, this video from Hanes is a winner.

Simple in execution and design, the campaign makes it easy for the viewer become involved in the drive to donate 150,000 pairs of socks this holiday season.

Visit to find out more about this campaign.