How to build a follow button on Linkedin for your brand

Is your non profit on Linkedin?

(If not, you should be. There is an estimated 662,662 people on LinkedIN in Ireland)

If you are on Linkedin you may have noticed that it has launched a new follow button for companies – a simple way for Linkedin users to follow your non profit’s activities.

Hubspot have a great guide to how you can build your non-profits’s reach by installing the Linkedin follow button.

4 steps to build a company follow button on Linkedin 

1. Visit

2. Enter your company name or ID, or select your company from the dropdown menu that appears when you start typing.

3. Choose your button’s count mode preference, i.e how you want to display how many followers you have (no count is an option).

4. Click ‘Get Code’ and a code appears that you then need to copy and paste onto your website, blog, or wherever else you want it to appear.