Are you familiar with Google Apps? Did you know that it is a popular communication and collaboration platform for nonprofits? You may well use Gmail – the most-used part of Google Apps. But there is a lot more that you can do to make Gmail even better. This Nonprofits Webinar will show you how to make use of third-party tools and techniques to increase your productivity.
As I wrote in a previous post, in its present incarnation, it is not designed for business pages (but they are coming). Instead of thinking that this means it is not a place to take your brand, read what Chris Brogan has to say on the subject:
It’s funny how many people are lamenting the temporary shutdown of brands on Google+. Meanwhile, I’m seeing lots of smart business people connecting with people, making relationships, sharing a mix of personal and business materials, and building relationships that will transcend the vagueness of following an official stream.
Business is about humans connecting with humans. This new platform is the top shelf of potential for doing a great job of doing that. Keep doing what you’re doing as a brand of one, and just be sure your ABOUT page represents your organization well.
Great advice for non-profits! So in the words of Chris again:
Go forth. Be the brand. Just be you as the brand!
Yesterday, Google announced the launch of Google for Nonprofits – providing exclusive product offerings and enhanced online resources, to U.S.based nonprofits to help them reach more donors, improve operations and raise awareness for their cause.
From the Google for Non Profits blog:
If you work for a nonprofit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.
Sounds exciting and hopefully it will spread further than the US! Meanwhile, if you are US based, check out if you are eligible and learn more by clicking here.