Hubspot have created this very useful guide for nonprofits to get the most out of Google Grants, which they observe is a missed opportunity for many nonprofits.
Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Google Grants has the potential of driving 10,000 to 40,000 new website visitors to your website each month. Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search.
You can use Google Grants to:
- Reach donors, volunteers, and consumers when they’re searching on Google
- Raise awareness by choosing relevant keywords and creating unique ads to highlight your work
- Track online donations, newsletter sign-ups, and volunteer registrations
- Promote your organization’s website on Google with in-kind AdWords advertising