How do you measure social media?

There are a handful of social media strategists that I admire and whose advice I am happy to follow. One of these is Jay Baer.  In this presentation Jay outlines a six step approach to measuring your social media efforts – and don’t doubt for a second that measuring your social media isn’t crucial to the overall success of your social media strategy!

Key Takeaways

  • The goal is not to be good at social media, but to be good at business because of social media.
  • Understand your business level objectives, and how social media can support them.
  • Know what you can measure.
  • Remove metrics that aren’t relevant to you.
  • Select the metrics that make sense for your company.

Further Reading

7 content metrics you should track

One thought on “How do you measure social media?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s