How do you measure social media?

There are a handful of social media strategists that I admire and whose advice I am happy to follow. One of these is Jay Baer.  In this presentation Jay outlines a six step approach to measuring your social media efforts – and don’t doubt for a second that measuring your social media isn’t crucial to the overall success of your social media strategy!

Key Takeaways

  • The goal is not to be good at social media, but to be good at business because of social media.
  • Understand your business level objectives, and how social media can support them.
  • Know what you can measure.
  • Remove metrics that aren’t relevant to you.
  • Select the metrics that make sense for your company.

Further Reading

7 content metrics you should track

One thought on “How do you measure social media?

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