Social Media vs E-mail For Your Non Profit Marketing

In this short video, social media strategist John Haydon answers the question of which is the better choice for non profits to focus on – social media or e-mail marketing.

John maintains you need both. They are completely different tools which serve different purposes. John discusses the main advantages of e-mail under the headings of privacy, segmentation and conversion and explains that while social is more relationship based, e-mail is more transactional.

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