Why Charities Need to Tell Stories

Storytelling is vital for charities

World of Writing

I went to a Christmas concert in a church in Waterford. full of glorious carols. There was no fee, but people were encouraged to donate to a charity, a daycare centre for children with special needs. During the interval, a representative of the centre spoke to us about the centre’s work.

The total collected that night was €2,600. But how much more might the charity have collected if he had told a story about using the centre had changed a child’s life.

Another massive charity campaign took place in Waterford in December. Local people will be familiar with the appeal to send two young boys, Ryan and Ethan, to America for treatment for a progressive, fatal disease.

Their story was told  through pictures. .

With such a powerful story behind them, it was little wonder that almost all the fundraising events in the boys’ home town of Tramore were dedicated…

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