HOW TO: Upgrade Your Nonprofit’s Pinterest Profile to a Business Account

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

On Wednesday, November 14 Pinterest rolled out business accounts for brands and the best news is that there is a new “Institution/Non-profit” category. The new business accounts do not change the design or functionality of your nonprofit’s Pinterest profile, but it will give you access to new tools and case studies for brands as they become available. It also allows you to stop having to use a personal profile as a brand (i.e., first name Amnesty, last name International). Hopefully from here on out any new social network that launches will learn from the mistakes made by Myspace, Facebook, Google+, and Pinterest and launch simultaneously with both personal and business/nonprofit accounts available for individuals and brands. Brands using personal profiles eventually and always becomes problematic and the clean-up and conversion process is usually messy, frustrating, and overly-complicated.

Thankfully, the process to upgrade your nonprofit’s Pinterest profile to a…

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