Google Wallet Ushers in a New Era in Online and Mobile Fundraising for Nonprofits

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

On August 1, Google quietly launched Google Wallet for the Web – and the technology has the possibility of transforming online and mobile fundraising as we’ know it. Described simply, donors can sign up for a Google Wallet account, enter and save their credit card information, and then donate to any nonprofit (or purchase from any online store) that has a Google Wallet merchant account with only two clicks of a mouse (or two taps on a tablet). Your contact and financial information is stored in the cloud and your donation history is easily accessible in your Google Wallet account. What makes this even more interesting is that if you have an Android mobile device, you can then take your mobile wallet with you on your smartphone for point-of-sale transactions that occur offline. Also, nonprofits that have been wise to mobilize their Web content and build their mobile lists could text links to…

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