How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. It’s important to note that the time requirements for each tool are fluid and are always changing from week to week, but the estimates do provide a framework that will help you draft a realistic social media manager job description and decide what social media tools your nonprofit can utilize based on your capacity.


Deciding What Social Media Tools to…

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