Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns

Worth a read…

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than two hours made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. The rise of social media has significantly changed how our supporters digest our messages online and as a result website and e-newsletter design has evolved dramatically in recent years. The “Donate Now” process of many nonprofits, however,  still seems to be stuck in 2005. That said, here are five common mistakes that nonprofits are making in their online fundraising campaigns:

1) No social networking icons/pitches on the “Thank You” landing…

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