One thought on “What is the value of a Facebook fan?

  1. Many thanks for posting, Marie… Possibly, it is even more appropriate for non-profit brands, since the concept behind this “myndset” is to work on the long-term value, to provide a content that is created for the particular audience without a first-degree commercial angle. Only afterward does the notion of “profit” come to bear.

    In any event, figuring out the objectives and rallying the forces (and resources) behind your initiative is a common challenge for all organizations NPO or not.

    Best regards from Paris, Minter

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