Continuing with the insights from the The 2012 Nonprofit Communications Trends Report today we will take a look at the report’s findings on what best describes their 2012 marketing or communications plan.
I am really surprised to see that the majority of respondents to this survey have no marketing or communications plan for 2012.
A written communications plan is an important part of an organization’s strategy because it:
- frames media activities
- establishes internal and external communications
- clarifies the organization’s priorities
- targets and segments audiences, resources and staff assignments
In my next post, I will outline the elements of a communications plan and how best to formulate one.