44% of non profits have no written marketing or communications plan for 2012

Continuing with the insights from the The 2012 Nonprofit Communications Trends Report  today we will take a look at the report’s findings on what best describes their 2012 marketing or communications plan.

I am really surprised to see that the majority of respondents to this survey have no marketing or communications plan for 2012.

A written communications plan is an important part of an organization’s strategy  because it:

  • frames media activities
  • establishes internal and external communications
  • clarifies the organization’s priorities
  • targets and segments audiences, resources and staff assignments
In my next post, I will outline the elements of a communications plan and how best to formulate one.

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