How to kick start your online fundraising in 2012

Key Points
  • Send new donors a special welcome message.
  • Thank your donors multiple ways – by email, phone and handwritten letters.
  • Review and optimize your traffic. How are donors finding your organization online when you look at your Google Analytics?
  • Tell good stories that appeal to your donors emotions.

Have you any other online fundraising tips to share?

6 thoughts on “How to kick start your online fundraising in 2012

  1. Online fundraising is growing faster than any other kind of fundraising, so these tips are very helpful – thanks for sharing .

  2. My best tip is to make sure that your website donation button is big and above the fold.. it’s surprising the number of non profits that forget this basic point

  3. Thanking your donors is such an important point and sending a follow up email or letter letting them know how their donation was used is vital to engaging your donors for the long term.

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