Every year, more than 100 leaders and thinkers in online engagement gather on Cortes Island in British Columbia to share strategies on how to use technology to improve the world. The event is organised by Web of Change, pioneers in new strategies of digital engagement to improve the world. This short video shares some of the experiences of this group of advocates who are leading the way in social engagement, community and relationship building.
Their messages bear out what I believe is a key question for the future of advocacy and online social engagement. In an age of underfunded and overworked agencies, how can NGOs engage with the people who have the skills, the passion, the new ideas, the energy, and crucially the social networks, to make change happen? The answer lies in harnessing the power of these individuals for as Jason Mogus, founder of Web of Change says “People Power Change”.