Should you post the same content across multiple platforms?

Doesn’t it get slightly wearisome when you end up reading the same content posted in the same way in multiple places? Do you find that your eyes start to glaze over and you end up feeling like you are being broadcast at?

If you are like me, you may follow the same core group of people across multiple social networking platforms which is great for consolidating online relationships, but can also mean that you are subject to status overkill. I understand why people do this. It saves time and spreads your message to a wider audience, but it is impersonal and may even turn people off.

Mashable’s Pete Cashmore raised this question of multiple platform broadcasting on Google+ during the week:  

What’s the solution?

  • Tweak your updates and tailor them for each platform you post to. Don’t tell us what you ate for breakfast on your LinkedIN page if it’s more appropriate to a Twitter update (although on that point, do we really need to know what you had for breakfast?).
  • Get creative. I post links to my latest blog posts on multiple platforms but I pick a different way to introduce that link each time. If the post is in the form of a question, then I turn it into a statement, and vice versa. I also use different headings from within the body of the post or perhaps a snippet of a reader’s comment.

What do you think? Is posting the same message across multiple platforms a good time-saving idea or are you tired of reading the same thing over again? Have you any other ideas of how to be creative when you post your content? 

Related Post: Facebook vs Twitter – How Smart Marketers Use Both Differently

10 thoughts on “Should you post the same content across multiple platforms?

  1. Absolutely agree with you! I often feel like I am being bombarded with the same message everywhere I turn – really turns me off.

  2. I hate to feel like I am being broadcast at – it makes me think of the person who is doing this as a computerised robot, not someone I want to invest in an online relationship with.

  3. Another point that people fail to recognise properly is that different channels require different voices – you mention it above with your comment regarding tweeting your breakfast – I don’t find that appropriate from business accounts – so if you feel the need to let us know what you ate for breakfast, lunch, dinner or tea, then open another personal twitter account to do so! Rant over!!!

  4. Ooops, I am one of those people who automate my messages, but I do completely get your point going to change my strategy after reading this! Thanks for the advice 🙂

    • As a total newbie to all of this, I thought that automating your tweets etc was a good idea but thanks for pointing out that it could be counter-productive – I see now how it could quickly become irritating.

  5. Great post! I agree with you that not only is it irritating to see the exact same content in each platform, but it just leads me to think that the person doing this is just plain lazy.

  6. Spot on! Particularly like your point about being mindful of the different voice you should adopt according to what platform you are on. Not everyone does this!

  7. I detest Linked In since people started updating their statuses with twitter updates – drives me mad and I have put my linked in update email to once a week now and yet I still see twitter updates in there. I think it has really ‘downvalued’ Linked In – they both need totally different tones, vocabulary etc.

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