Doesn’t it get slightly wearisome when you end up reading the same content posted in the same way in multiple places? Do you find that your eyes start to glaze over and you end up feeling like you are being broadcast at?
If you are like me, you may follow the same core group of people across multiple social networking platforms which is great for consolidating online relationships, but can also mean that you are subject to status overkill. I understand why people do this. It saves time and spreads your message to a wider audience, but it is impersonal and may even turn people off.
Mashable’s Pete Cashmore raised this question of multiple platform broadcasting on Google+ during the week:
What’s the solution?
- Tweak your updates and tailor them for each platform you post to. Don’t tell us what you ate for breakfast on your LinkedIN page if it’s more appropriate to a Twitter update (although on that point, do we really need to know what you had for breakfast?).
- Get creative. I post links to my latest blog posts on multiple platforms but I pick a different way to introduce that link each time. If the post is in the form of a question, then I turn it into a statement, and vice versa. I also use different headings from within the body of the post or perhaps a snippet of a reader’s comment.
What do you think? Is posting the same message across multiple platforms a good time-saving idea or are you tired of reading the same thing over again? Have you any other ideas of how to be creative when you post your content?