According to a new poll from Bacardi, the average Irish internet user spends 8 hours a week on social media, while those in the 18-24 bracket are spending 11 hours weekly on sites like Facebook and Twitter.
Of the 1,470 adults surveyed, nearly a quarter of all social media users (23pc) spend between 10-24 hours on social networks each week followed by 12pc, who spend more than 25 hours a week.
When is the best time to target these users?
The Bacardi Together Poll finds that 50pc of internet users check emails, text messages or social media sites last thing at night and 49pc do so first thing in the morning.
Why do they go online?
Of those who are using social media, 66pc said they do so to keep up-to-date with what is happening with their friends and acquaintances. And 90pc of 18-24-year-olds said they use social media for co-ordinating social events.
Why do they not go online?
The top reason is privacy, with 66pc of those who don’t use social media saying “it doesn’t offer privacy, I don’t want to share myself online”.
Fifty-nine per cent of those who don’t use social networking sites said “there is no replacement for face-to-face meetings”
41pc said they consider social media to be a waste of time.