Check out this presentation on social and behavioural change from Jon Howard, Planning Director at Quiet Storm, a UK-based advertising agency. He addresses the question of how to engage your audience and mobilise them for action.
Key points include:
- less guilt tripping, more positive reinforcement
- harnessing the power of “everyone else”
- having a clear simple vision
- empowering your supporters
- making it easy for people to become involved with your cause