How to generate action and deliver change

Check out this presentation on social and behavioural change from Jon Howard, Planning Director at Quiet Storm, a UK-based advertising agency. He addresses the question of how to engage your audience and mobilise them for action.

Key points include:

  • less guilt tripping, more positive reinforcement
  • harnessing the power of “everyone else”
  • having a clear simple vision
  • empowering your supporters
  • making it easy for people to become involved with your cause

View the presentation on SlideShare


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