Is your blog in a fog?

Christina Pappas, a blogger with Zmags.com posed the following dilemma to Mark Schaefer, director of Schaefer Marketing Solutions:

I joined my company in September of 2010 and one of my “missions” was to start and maintain a consistent blogging schedule.  I am posting regularly (at least 1x per day) and am sticking to themes that my audience would relate to.  But I cannot reach two goals: getting subscribers and getting comments.  We have 2,500 customers and only 170 blog subscribers. Why such a big disconnect? Why am I creating great content for no results?

Mark took the opportunity to dissect Christina’s blog as a case study and the answers he comes up with are sure to benefit many of you struggling with some of the same issues.

Check out Mark’s six ideas to get your blog out of the fog

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