How do you monitor online conversations about your organisation?

I want to return today to one of the findings from the Harvard Business Review study on social media – specifically the fact that 75% of the companies in the survey said they did not know where their most valuable customers were talking about them.

It is important to listen to what is being said about your brand, not just to know what is going on, whether you are receiving any negative publicity or comments that need to be addressed, but also to know what you are doing right, so that you can do more of it.

How do you monitor online conversations about your organisation?

  • Comments and messages on Facebook
  • Tweets/retweets on Twitter
  • Blog comments

The above are basic conversation monitoring tools. For more see the list below:

So get listening to what people are saying about you and get ready to respond in appropriate strategic ways.

3 thoughts on “How do you monitor online conversations about your organisation?

  1. In Hootsuite…. create a new column and then add the keyword you want to track into the field. This shows all the tweets for this keyword and/or hashtag.

    Ivan

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