Encouraging comments mean encouraging engagement and engagement is the engine that drives your social media vehicle. You want your community to feel actively involved in the work of your organisation. You want to give them a voice and a feeling that their voice is worth hearing. Social media is all about two-way communication with your audience – you listen as well as talk, and comments are a way to make this happen.
Encouraging comments can drive the conversation along and it will make your site look more lively, interesting and the place to be. As Ivan Walsh put it in The Right Way To Market With Blog Comments
A site without comments is like an empty bar. Who wants to go in?
You get the picture? So now we know the why, let’s look at the how-to.
7 ways to encourage more comments on your blog
1. Write great content
This goes without saying, but I shall say it anyway for the first step in getting readers to comment on your blog is to give them something worth commenting on.
Often readers need a little prompting to start commenting, so finish each blog post with a question to help things along. Something as simple as “What do you think” or “Would you agree” should do the trick.
Make sure your question stands out, so highlight it by italicising and/or putting it in bold at the end of your post.
4. Be Topical
Although I usually caution care when it comes to controversial posts, (it’s a delicate balancing act, and if you get it wrong you can damage your brand), there is always something topical which you can invite opinion on. Write in a way that gets people to reflect on a topic and expands their knowledge in some way. Then ask them for their comments.
If someone has taken the time to leave a comment, please acknowledge their effort. I have seen many blogs where the owner ignores the comments. Apart from being the courteous thing to do, you miss out on the opportunity to extend the conversation and engage with your audience. So always, always answer any questions you receive, clarify any points that have been raised in the comments and thank your readers for taking the time to comment.
6. Make it easy to comment
There is nothing more off-putting and more likely to lose you comments, as requiring your reader to register on your site before they can leave a comment. Make it as straightforward, quick and easy for people to comment.
7. Comment on other blogs
Make sure you always take the time to leave comments on other relevant blogs and add value to the conversation. Chances are the blog owner will be encouraged to visit your blog and will in turn join the conversation there.
Ok over to you now. Can you add an 8th way to encourage blog comments? You know what to do – leave a comment below 🙂
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