This week I have been mostly reading Twitter tips and online engagement advice.
In Tweet Success: How to Dominate Twitter, we see evidence that sometimes having a conversation with your followers can mean more than the actual number of followers you have (according to Klout, a company that measures Internet influence).
Corbett Barr tells us if we want to build a thriving online audience we have to have vision.
And who are your followers and how do you reach them? Jacob Morgan explains that there are 3 types of communities that we need to consider when establishing our social media strategy and each type serves a different purpose.