The question of how often to post content on your blog is one you may hear a lot of differing opinions on. Today, I would like to share the benefit of my own experience with my most successful blog – Journeying Beyond Breast Cancer.
I write several blogs, but the JBBC blog is the one that I post most frequently to, and this has resulted in more traffic, more links, more subscribers and a stronger community of followers.
The simple fact is that the more posts that you create, the more pages search engine crawlers have to index and the more frequently you post, the more frequently the crawlers will return, and the more your blog will increase in page rank.
Well, it has worked for me, but I have to add that there may be some drawbacks to posting daily as I do. It won’t suit everyone. You may become overwhelmed by the need to post frequently, lose the momentum and lose interest in the blog – and this will be reflected in your posts when you do write. Readers may become overhwelmed by the sheer volume of information you are spewing out.
I overcome the latter of these by alternating my posts between a short daily thought for the day, which readers may dip into, and more detailed, informative posts once a week. I also feature guest bloggers to add some variety, another voice and to ease the pressure of blogging for me.
As for writing fatigue, I can honestly say I have never had it once. Because I am passionate about what I write about (another key to successful blogging), and have lots of information I want to share with readers.
So how often should you post content to your blog?
Well the answer lies in what you want to achieve. If you want a higher search engine rank and an active engaged community, then post as frequently as you can manage without losing interest and momentum. Involve good guest bloggers to lighten your load and add interest.
Above all, find your passion – for when you are passionate about your subject, you will find that you want to communicate that passion with your readers on a regular basis.