Whether you chose to take on the responsibility for managing it yourself, you chose an individual within your organisation, or you outsource, your choice of individual is a critical one.
Who is the right person to handle your social media marketing?
The right person is the one who is excited about social media and its power to connect and educate people and build relationships. They may not always be the obvious person in your organisation, but once you identify them, include them on your marketing team and brief then on your strategic goals.
As in all business, it is the person behind the brand or organisation that people prefer to deal with. The beauty of social media lies in the ease of its ability to open up new lines of communication with your public. So chose the person who is most excited about making connections and forging relationships in your organisation and you will be well on your way to a successful social media strategy.
So, is the right person doing the job in your organisation?