Through this blog you are learning ways in which you can leverage your online presence to maximise your marketing efforts. Of course, you will also be working offline, attending conferences, meetings and events, where you will be networking and spreading the word about your organisation.
As will all the other attendees!
So how do you make these events work for you? How do you maximise the time you will spend mixing and mingling? And how do you make sure that the other attendees will remember you and your cause?
There are lots of things you can do, before, during and after the event to ensure that you get the most from these occasions. Some of the best advice I’ve read comes from Fred Caballero in his recent Bloggertone post How to Borrow An Audience. It is well worth a look!