On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. – David Ogilvy, founder of the Ogilvy & Mather advertising agency.
Recent Google research suggests that users decide to stay or leave your website or blog in 8 seconds or less – so it makes sense to draw in readers with a great headline.This after all may be the only chance you get to make an impression and turn a browser into a reader.
5 Top Tips
- KISS – Keep it short and simple
- Ask a question
- Try listing e.g. 10 ways, or 7 easy steps
- Write a How to headline
- Use key words for SEO optimisation
We will be examining each of these top tips in the coming days, so stay tuned to learn how to write those all-important attention grabbing headines.